Commercial Conceptual Imagery for The Rabbit Hole Tea Bar in Sydney, Australia.
Created for print and digital advertising, and composed specifically for use as website banner imagery.
The objective of this project was to lift Rabbit Hole Tea into a new realm and to present it as a comparable emotive and status choice to coffee: slick, crisp and cool. I crafted this particular image series with the intention of showcasing the quality and appeal of their raw ingredients, while forming strong ties to the aesthetics of their retail spaces, which features the reoccurring theme of broken ceramics and the Japanese practice of Kintsugi.
These images feature The Rabbit Hole Tea blends of White Delight – an organic White Tea blended with freeze dried raspberries, organic cacao nibs and organic coconut; and Green Power – an organic Green Tea blended with organic rice.