Commercial Product Imagery for 50+ products for Mukti Organics.
Art Direction, Product styling & Photography.
Created specifically for their online store, with extended applications for print and digital advertising.
This series is part of a bigger collection of work – imagery specifically crafted to create a cohesive product experience across the extensive product range of over 50 products. The intention of this particular image series was to elevate the Mukti brand, create an essence of luxe botanicals and modern apothecary, and create a strong link to the organic, bio dynamic, plant-based ingredients used in each products. In each case, the accompanying plant element is a part of the formula for the product pictured, with many of the plants chosen for their rarity and sourced specifically for the project.