Commercial Conceptual Imagery for The Rabbit Hole Tea Bar in Sydney, Australia.
Art Direction / Styling / Photography.
Created for print and digital advertising.
I crafted this very precise ingredients flatlay to promote The Rabbit Hole’s Blend-Your-Own tea workshop called Bespoke Brew, part of Sydney Morning Heralds Good Food Month’s 2015 lineup of masterclasses. The intention of this approach was to elevating the individual ingredients above the-ordinary, and making a connection to the concept of hand-selection.