I am an image producer intent on using my gifts to support meaningful endeavours & purposeful brands. I specialise in producing custom designed visual assets to help bring high visibility to my client’s ventures & help propel them into the mainstream. With a blend of art-direction, photography and precision craft, I help brands capture a viewer’s attention while delivering the full product story, ensuring audiences are enamoured and informed enough to become customers.
Commercially, my work focuses on the creation of visual narratives to elevate client products and ideas. I work with a diverse range of clients, translating their distinct concept or brand message into memorable imagery. I work one-on-one with my clients to understand their unique vision and ethos in its entirety. With this as my foundation, I create a visual landscape that is both cohesive and irresistible; subsequently creating a storyline their audience yearns to be a part of.
My biggest thrill comes from the opportunity to craft a point of difference for a purposeful brand or positive endeavour, to help them make a compellingly mark alongside big-commerce. My aim is to make the better, happier, healthier options the more visible & effortless choice, easing the status quo towards positive impact.
For this reason I choose to work with people and businesses who are focused on doing good in some manner: be it ethical; eco; sustainable; hand-crafted; purpose-driven; people-positive; earth-friendly; heart-led; culture-based or epically happy.
Artistically, I create from a desire to make the mind smile. My artistic work is most strongly influenced by the natural world and botanical studies, which I am currently merging with modern styles and influences from other industries, such as fashion, science and still life editorial. The juxtaposition of human life and nature is also of particular interest to me, as are the concepts of reality, time and perception. To me, nothing much is ordinary.