I am an image producer for product-centric brands and creative agencies. I specialise in producing custom designed visual assets to help “start-ups” look evolved and “the established” to elevate. With a blend of art-direction, photography and precision craft, I help brands capture a viewer’s attention while delivering the full product story, ensuring audiences are enamoured and informed enough to become customers.
Commercially, my work focuses on the creation of visual narratives to elevate client products and ideas. I work with a diverse range of clients, translating their distinct concept or brand message into memorable imagery. I work one-on-one with my clients to understand their unique vision and ethos in its entirety. With this as my foundation, I create a visual landscape that is both cohesive and irresistible; subsequently creating a storyline their audience yearns to be a part of.
My background in industrial design and mechanical engineering lends a unique blend of precision, flair and artistry to my work, while the dual nature of my practise invites my commercial work to be uplifted and inspired by the originality that comes from my artistic explorations – and therein lies the gold.
This commercial work takes me across the fields of advertising, editorial, product photography & styling, commercial art applications and art for public spaces.
Artistically, I create from a desire to make the mind smile. My artistic work is most strongly influenced by the natural world and botanical studies, which I am currently merging with modern styles and influences from other industries, such as fashion, science and still life editorial. The juxtaposition of human life and nature is also of particular interest to me, as are the concepts of reality, time and perception. To me, nothing much is ordinary.