Sourcing / Art Direction / Photography
Created for print and digital advertising.
Copyright of these images has been transferred to the client.
This series of imagery is part of a wide collection of images created for Himalaya Herbal Healthcare, in association with New York creative agency Lam Design, for the repackaging of their Herbal supplements. Based on the traditional system of Ayurveda medicine, each pure supplement or formula, required its own herbal-plant photographic arrangement. Before shooting this image series, I first had to locate and acquire each precise species of live plant or raw ingredient. The arrangements of the different elements had to be such that they not only represented the key ingredients very clearly and recognisably; and captured the specific healing essence of each particular product; but that also enhanced Lam Design’s specific pack design and it’s graphical elements. This was one of my most challenging and satisfying projects of 2016.